About classic – Sustainable Fisheries Initiative

We partner with firms to bring clarity to their brand

Since 2010, we have led innovation and new product delivery in business startup services delivered online.

Our Mission

To empower communities and stakeholders to conserve and manage fisheries and aquatic ecosystems sustainably, while promoting economic development and environmental protection in the region through research, advocacy, and community engagement, for a resilient and food-secure future.

Our Vision

A thriving East African Region where aquatic ecosystems are healthy, productive, and sustainably managed, supporting resilient communities and ecosystems.

Our Values

Sustainability: We prioritize long-term sustainability in our work, ensuring that our actions benefit both people and the planet.
Integrity: We operate with transparency, honesty, and accountability, upholding the highest standards of ethics and professionalism.
Collaboration: We believe in the power of partnerships and collaboration, working with diverse stakeholders to achieve common goals.

Our staff comes from many different disciplines

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Bakora Moses Mujuni

Chief Executive

Lead Officer

Aliba Betty

Director Marketing

Creative directors are the creative leads at advertising

Phillip Hunt

Web Developer

Creative directors are the creative leads at advertising agencies or in-house for the marketing.

Leroy Bell

Support Technician

Creative directors are the creative leads at advertising agencies or in-house for the marketing.

Luke Jacobs

Marketing Manager

Creative directors are the creative leads at advertising agencies or in-house for the marketing.

Sara Grant

Chief Executive

Creative directors are the creative leads at advertising agencies or in-house for the marketing.

Still about our values

Sensitization on the dangers of immature and illegal fishing practices and plastic pollution, child labour in fishing communities

Innovation

We encourage innovation and creativity in our work, seeking new and effective solutions to complex environmental challenges.

Equity and Justice

We strive for fairness and equity in our work, recognizing the rights and interests of all stakeholders, particularly marginalized communities.

Stewardship

We are committed to responsible stewardship of aquatic resources, recognizing the importance of healthy ecosystems for human well-being and biodiversity.

Community Engagement

We prioritize community engagement and participation, recognizing that local communities are essential partners in achieving sustainable fisheries and environmental management.